Monday, December 1, 2008
Ever wonder what people are saying about you on the web?
A new investigation conducted by Slate provides some interesting insight into online physician-rating systems. You know, those things that pop up when you Google a doc and then ask you to "click and pay here" to get all the dirt on him or her. So what's it all worth? Nothing, according to the article. The sites provide almost no information and even less that is useful. But, if you're a doctor with some spare websurfing time on your hands, you might want to try fixing your stats just in case, the author suggests.
Labels: health information technology, quality reporting
posted by Stacey Butterfield at
4:06 PM
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3 Comments:
That was a really interesting article. Health 2.0 gurus should always consider the value proposition behind their tools. To encourage participation, there must be a slight advantage to the participant. At this time, there is no incentive to rate a doc - so virtually no one does. An important lesson.
If doctors could just encourage their patients to rate them on one of the many doctor rating sites, it will help them in monitoring the issues that the patients may have, but may not want to tell the doctor. A doctor can use that to improve his or her patient satisfaction, which will translate to more patient referrals and income for the practice.
You make a good point, Dr. Lawrence, about the upside of doctor rating sites. I don't think many physicians have considered the sites' value as constructive criticism.
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