Tuesday, August 11, 2009
Is your office full of girly men?
A new study, reported by HealthDay, finds that masculinity is inversely related to a man's likelihood of receiving routine medical care. In other words, the more macho they are, the less likely they are to see a doctor. The findings might help explain why men overall use primary care less than women, and indicate that ad developers should get Arnold Schwarzenegger or some other tough guy to do their next colonoscopy campaign.
One caveat: the researchers defined masculinity as a "John Wayne- and Sylvester Stallone-style" life. If these guys are actually living their lives like Rambo and The Duke, maybe they figure they're more likely to catch a bullet than a chronic disease.
Labels: men's health
posted by Stacey Butterfield at
3:11 PM
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