Friday, October 9, 2009
MGMA: Ill-advised session titles
I'll be blogging from the annual conference of the Medical Group Management Association next week, so it's time for another edition of Ill-advised Session Titles.
After years of study, it has become clear that there are certain best practices for attracting potential attendees' attention. First, resist the impulse to explain your catchy title with a subtitle.
For example, MGMA's "Can't We All Just Get Along? Successful Conflict Management Strategies" is eye-catching, but you can also guess pretty well what the session will entail. How much more intriguing are these sessions?
"Can We Talk?"
"Why People Do What They Do"
"Not All Patients Are Created Equal" and last but certainly not least,
"Execute for Results!" (Who or what are we executing? Aren't you dying to know the results?)
There's also something appealing about undercutting your topic in the title, as evidenced by these two sessions: "Successful Transition to a Hospital-Employed Practice Model (While Maybe Keeping Your Job)" and "Hospital Employment for Radiology: Maybe Not as Bad as You Think." (It's perhaps not coincidental that these sessions deal with the same issue.)
And finally, this session wins our award for best visual image: "Help Your Physicians Wear Their Many Hats." Fedoras, bowlers, ski caps?
Labels: Ill-advised session titles, MGMA conference
posted by Stacey Butterfield at
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